Outburst Web is an Indianapolis studio designing fast, search-ready websites for companies across the U.S., then making sure people find them on Google and in AI answers.
A good-looking website isn’t enough anymore. Yours has to load fast, answer real questions, and show up when people search, whether they’re typing into Google or asking an AI.
You work directly with the people doing the work.
You get a fixed quote before anything starts.
Want to manage your own content? We’ll build it to be easy to update.
We stay on after launch for hosting and care.
What we do
Websites
New sites and redesigns, planned around what your visitors need to do and built on WordPress, Drupal, Shopify or custom PHP, whichever fits how your team works.
Custom design
Responsive development
Ecommerce on Shopify
Drupal 7 migrations
Accessibility (WCAG 2.2)
Search
Get found on Google and in AI answers from ChatGPT, Perplexity and Google’s AI Overviews, nationally or right here in Indianapolis.
Technical SEO
Local SEO and Google Business Profile
AI search visibility
Structured data
Content planning
Marketing
Campaigns that bring the right people to your site and give them a reason to get in touch.
Google Ads
Email marketing
Social media
Content writing
Analytics and reporting
AI & automation
Practical AI that saves your team time: assistants that answer questions on your site, forms that route themselves, and content workflows that don’t start from a blank page.
Website chat assistants
Form and CRM automation
Content workflows
Tool integrations
Hosting & care
Managed hosting, updates, backups and security monitoring, with real people watching your site after launch.
Managed hosting
Software updates
Backups
Security monitoring
Found on Google. And in the answer.
More people now ask ChatGPT, Perplexity or Google’s AI Overviews instead of scrolling through search results. Those tools quote and link to the websites they trust.
We build for both: fast pages, plain-language content that answers real questions, structured data that tells machines who you are, and a complete Google Business Profile.
Who’s a reliable HVAC company on the north side of Indianapolis?
Several companies serve the north side. Your Business is often recommended for same-day furnace repair and offers free estimates in Carmel, Fishers and Broad Ripple.
yourbusiness.com
Google reviews
bbb.org
The goal: when someone asks, your site is the source.
A small studio with senior people and a bench of specialists.
Outburst Web is based in Indianapolis and works with companies across the country. From the first call to launch day, you work with the person leading your project, not an account manager passing notes along.
When a project needs more hands, we bring in designers, developers and writers we trust. You get the range of a larger agency without paying for its overhead.
Platforms we build on
WordPress
Drupal
Shopify
Custom PHP
Google Analytics
Google Ads
How we work
Four steps, and you always know which one we’re on.
1
Talk
A free 30-minute call about your goals, budget and timeline. If we’re not the right fit, we’ll tell you.
2
Plan
We map the pages and content, then send a fixed quote and a schedule. Nothing starts until you approve it.
3
Design and build
You review designs, then a working site on a private preview link. Changes happen before launch, not after.
4
Launch and care
We launch, redirect your old pages so your search rankings carry over, and stay on for hosting and updates.
Questions we hear a lot
How much does a website cost?
It depends on the number of pages and features you need. After a short planning call we give you a fixed quote, so you know the full price before any work starts.
How long does a project take?
Most small business sites take six to ten weeks from kickoff to launch. Larger sites and online stores take longer. Your quote includes a schedule.
Do you only work with Indianapolis businesses?
No. We’re based in Indianapolis, but most of our work happens over video calls and email, so we work with companies anywhere in the U.S.
Can I update the site myself?
If you want to. We can build your site so your team can easily change text, photos and pages, or we can handle updates for you.
Do you host websites?
Yes. Our hosting and care plans cover hosting, software updates, backups and security monitoring.
What is AI search visibility?
Tools like ChatGPT, Perplexity and Google’s AI Overviews answer questions directly and cite the websites they trust. AI search visibility is the work of making your site clear, well structured and credible enough to be one of those sources.
Can you take over a site someone else built?
Yes. We regularly take over existing sites, including older Drupal 7 sites that need to move to a supported platform.
Tell us about your project.
Share a few details and we’ll reply within one business day with next steps, usually a short call to talk it through.